What Did You Do In 2012?
January 11, 2013
I subscribe to Alyson B Stanfield’s artbizblog.
The December 19, 2012 post at Art Biz Blog, titled Year End Review opens with:
You probably did more in 2012 that you are giving yourself credit for.
I immediately followed Stanfield’s suggestion to take time and outline my own accomplishments for the year 2012.
It was a wonderful exercise, both supportive (I got to see that I accomplished goals I set) and encouraging (I got to put in writing my goals for 2013).
Categories in the year-end review include:
How did you promote your art and what did you do to enhance your online presence? (Marketing Triumphs)
How did you strategize and track your growth, what books did you read to help your career, what grants/honors/awards did you receive (Business Growth)
Creative Challenges (how did you improve your studio habits)
Getting to see contemporary art in a setting like Art Basel Miami Beach makes me happy. I was there for 5 days December 4-8, 2012.
It’s an incredible experience, because the art you see ranges from museum quality blue chip art – to independent fine art dealer’s inventory from every country – to experimental and funky art that surely expands our understanding of what contemporary art is and can be. You get to see it all at Art Basel Miami. It’s an opportunity to meet and network with artists, gallery people (who were very friendly and accessible), and collectors. I attended programs, openings and free events. It was non-stop.
In the image above, I am standing in front of what I call a dimensional collage. The image was taken at one of the large art fairs. The image is courtesy of Mary Hunter (my artist friend who met me in Miami, FL for 5 days to see all the shows). I will write about the fairs, the program Conversations (with artist Richard Tuttle in dialog with Chris Dercon, Director of Tate Modern, London), and a visit to the Rubell Family Collection in upcoming blogs.
The final category in the Year End Review at Art Biz Blog was:
What was the single best thing that happened to your art career in 2012?
I will write about that in an upcoming blog. Hint: it was a huge undertaking and it was worth it.
I recommend you do your own Year-End Review at the Art Biz blog site.
Here’s a link to a pdf with more career advice especially for artists that includes:
Fail-Proof Business Advice from 10 Years of Art Biz Coach
Top 10 Marketing Advice from 10 Years of Art Biz Coach
I include the final 5 here because they are so important. I think you will agree.
(5) Start blogging: Write regularly and consistently. My goal in 2013 is to write blogs about collage that will become content for a book. Alyson Stanfield recommends artists blog about their art to establish their credentials as an expert. That sounds good to me (no matter what the subject) – because it helps you understand your subject in a deeper way, and the blog provides a place for dialogue with your fans, and makes you more search-engine friendly.
(4) Find ways to get your work out there. It’s critical for you to exhibit your art.
(3) Find ways to communicate about your art. Words can connect your art to more art viewers.
(2) Your contact list is your most valuable asset (keep it current and active).
(1) Get into the studio and make art!
I have a copy of Stanfield’s book I’d rather be in the studio. It’s an excellent book that is perfectly titled for the dilemma studio artists face – because we are always juggling studio time (what we want to do and where we want to be) with the need to devote time to being out of the studio (marketing, seeing art at museums and openings, networking, writing, updating career and contact information, etc.).
New Goal: In 2013, I plan to send out my newsletter Notes from the Studio more regularly. Its focus will change and be more about what I do in the studio (maybe show works in progress), about juggling time, marketing triumphs, and improving social media skills. I will always include links to my blog Art of Collage because my studio practice is collage and I teach collage classes and workshops. They are always related. My studio practice keeps my life centered. I teach collage because my purpose is to help people enrich their lives with art (and through making art). I hope you will sign up to receive the news.
Thank you for reading this post. Let me know how you did in 2012.